After you have done an assessment and gather objective ideas about who you really are and what you want to do with your life (like get a job), the next step is to develop a consistant look on your resume, cover letter, blogs, facebook comments, Linked-In remarks and anywhere else you share the idea that you are looking for a new job.
For now, do an internet search on “personal brand” and you will find out in detail what is being suggested for building your own brand.
The first serious act of an effective job search is do an assessment of your situation. If you are like most of the under-employed I have talked to, you don’t really know what your true skills set is. There are many places to do an assessment.
The Department of Labor has provided a great starting point for job seekers:
The State of Minnesota has a full range of job seeking ideas:
ISEEK is Minnesota’s comprehensive career, education, and job resource. This is a basic assessment site to help you focus your job search:
The Federal Government has a collection of ideas on many kind of jobs: